One could describe marketing as the fuel that drives global business, helping to promote goods and services through online channels, creating awareness and loyalty for brands, launching new products and breathing new life into well-known ones.
The American Marketing Association (AMA) defines marketing as “the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.”
If you’re currently enrolled in a bachelor’s program and thinking about continuing your education, or are a working professional looking to pursue a career in marketing, then you might be asking, “is an MBA in marketing worth it?”
If you’re passionate about learning how to influence and analyze consumer behavior or have the desire to further your career by helping companies meet and exceed their goals, then an MBA in marketing may indeed be right for you.